CoreWeave has consistently recognized the enormous potential of the Sports, Entertainment and Gaming (SEG) industries to drive cloud usage, GPU workloads, and AI training and inference. That’s why, in 2023, we acquired Conductor Technologies and the multi-cloud SaaS platform they built to render 3D and VFX for movie, TV, advertising, and gaming. Combined with CoreWeave’s AI cloud computing platform, AI Object Storage, zero-free egress and cross-region cloud, we can now demonstrate that broadcasters can access more modern compute and faster storage, and limit cost unpredictability with CoreWeave—all while operating at costs up to 34% below AWS. Now we’re announcing additional expansion to support the creative industries and ensure that these pioneers are fully prepared for the future of AI.

Training and inference for video and image use cases

Today we’re announcing the redesigned and expanded version of Conductor, which supports use cases beyond rendering, initially for training and inference of LoRA (Low Rank Adaptation) on a range of visual AI models.

Creative, marketing, and branding teams are challenged by AI asset creation because of the myriad of rapidly changing models, insecure workflows (often using 3rd party websites requiring uploading of critical IP and brand assets) and lack of integration with asset management systems. Using Conductor, teams can now securely store their brand assets, seamlessly generate model customizations, compare AI models and then run inference to generate new images and videos which align with their brands—all without tying up local machines or worrying about how to run cloud orchestration.

This new version LoRA-centric version of Conductor delivers the artist-level tools, pay-as-you-go pricing, and seamless cloud scaling that Conductor is famous for while allowing users to create, store, and deploy hundreds of AI custom trainings across their asset catalogs.   Here’s a video demonstration of the new platform.

The expanded Conductor using Coreweave is available in open beta now at https://ai.conductortech.com/ for image generation. Support for video models and other cloud infrastructures  is coming soon. Developers will be able to access the APIs they need to integrate Conductor training and inference into their own asset management, workflows,or artist tools.

Monique Bradshaw, Head of Product for  Media and Entertainment at CoreWeave, said,  “With the continued investment, expansion of products, and thought leadership, CoreWeave is demonstrating our intention to be the preferred cloud to help our clients navigate the changing business and technology landscapes while managing their costs so they can create at a speed and efficiency not possible before.”

Conductor, now an award-winning technology

We also recently  announced that the Advanced Imaging Society officially recognized CoreWeave’s Conductor technology with a 2026 Lumiere™ award for excellence in Production Technologies. The Lumiere™ Awards ceremony in Beverly Hills, CA honored both technology and creative excellence in film and TV.  Jim, Chabin, President of the Advanced Imaging Society, said, “ We’re delighted to present CoreWeave with the 2026 Production Innovation Award recognizing the amazing contributions the Conductor product suite has made moving visual FX rendering to the cloud and delivering over 50 million photo-real video frames using 2 billion hours of cloud compute for VFX artists worldwide. Conductor from CoreWeave is truly powering global TV, movie and advertising creation.”

Collaborating on  the standards for AI-powered creativity

The future of creative work isn’t being built in isolation—it’s being negotiated, standardized, and proven in real time across the industry. 

CoreWeave is at the center of that conversation. We’re not just delivering the infrastructure for AI-powered creation—we’re working alongside the industry’s leading organizations to define  how that technology gets used, governed, and scaled. The result: faster alignment between what’s possible and what’s actually production-ready.

To deepen collaboration, CoreWeave is an integral part of these industry-shaping associations and more: 

Sports Video Group

• The Sports Video Group supports the broadcast industry bringing together leagues, teams and networks.  CoreWeave is a founding member of the new AI Innovation Lab which will lead next-generation broadcast workflows.

MovieLabs Industry Forum

• The MovieLabs Industry Forum works with industry leaders to implement the 2030 Vision – the cloud based vision for the future of narrative content creation.

Advanced Imaging Society

• The Advanced Imaging Society works across the creative and technology worlds to usher in the next generation of premium consumer experiences.

Academy Software Foundation (ASWF)

• The Academy Software Foundation (ASWF) was founded in 2018 by the Academy of Motion Picture Arts & Sciences (AMPAS)  to develop Open Source Software (OSS) initiatives across the motion picture industry. The ASWF is operated by the Linux Foundation.

Trusted Partner Network

• Trusted Partner Network is a global, industry-wide media and entertainment content security initiative and community network, wholly owned by the Motion Picture Association, building a more secure future for content partners.

CoreWeave’s Media & Entertainment team will be attending the NAB Show in Las Vegas 17th - 21st April 2026 to discuss using the CoreWeave Cloud for broadcast and sports use cases and showing live demonstrations of Conductor’s new AI capabilities. To request a meeting email us at [email protected]

Learn why CoreWeave is the Essential Cloud for AI, delivering the pace, performance, and partnership your team needs to get breakthroughs to market faster.Explore the CoreWeave Cloud platform, an AI-native platform of technology, tools, and teams—fully integrated and purpose-built to power pioneers’ most complex AI workloads.